It get's worse before it gets better. Somewhere around Day 7 -9 I started having pretty intense cravings esp for sugar in my tea/coffee. I would find myself staring at any sweet item my friends or family were consuming in front of me but I think I am getting better already and my cravings are subsiding. However I am pretty sure the cravings will hit me again when I get my periods. What has been helpful? My husband is doing the 30 day challenge with me and this gives me an immense amount of support as our food planning is pretty inter-related My friend at work I usually share meals with also started on the challenge last week, making my life much easier. Watching health or fitness videos where they rant about the ills of sugar is also pretty motivating. I also started a countdown by marking days I have completed in my challenge so I can see the no. of days receding - there are still 17 more days to go!